But Riccitiello stressed that the planned cuts were not the result of previous strategic misteps, but rather a move that better position the company for the future. That "means fewer titles, and needing less personnel against that side of the business," he said. "We thought of it as an offensive, positive step toward the evolution of our business."
The market is flooded with competition and quality has not been a hallmark over quantity at EA. So to say they’re simply making strategic decisions is silly to say the least. If EA had been profitable, does anyone seriously believe they’d be making the cuts, along with the personnel cuts that will go along with it? Of course they wouldn’t. The first step in reform is honesty, and I would hope EA would, at this point, simply be honest and regain confidence of their investors by introducing a strong plan to centralize their development, and which also includes their MMO properties. And quite honestly, I don’t see the free social gaming aspect of this plan paying off much in the long run. I’m still very much of the opinion that less options are better, which enables the developers to concentrate resources to make what they do develop better. See, that’s the crux of the issue entirely. Players want quality, yet what they’re seeing is quantity. Developers are rushing out properties that are poorly planned, poorly developed, and poorly supported, and then bewildered why the gaming public turns away en masse.