I don't know Tobold personally, nor have I ever spoken to him, but he's someone that I read daily because he's well spoken and thoughtful. I found today's blog particularly funny because for the first time we're able to see Tobold struggle with his well earned notoriety. Despite the fact that he's garnered more and more attention in the gaming blogosphere in the past year. It's only natural that he would begin to be treated like a journalist. Companies like Mythic are always interested in people like Tobold to give them free press. And it's essentially free because it doesn't cost Mythic anything to give out game passes like they've done with him.
It's always pleasant to find someone that comes by their notoriety with some humility. Definitely paints a little more about the person that you wouldn't normally get to see otherwise.